Project: OSD Process Change
Brief: Celesio needed an internal tool to explain their implementation of a new off-site dispensing system in LloydsPharmacy. The off-site dispensing system would overhaul the way pharmacists ordered prescriptions, physician improving the efficiency of the process and leaving pharmacists more time to talk to their customers. They approached us to produce the full length training video and platform, order as well as an introductory video to kick-off early engagement and demonstrate benefits this change will bring.
Challenge: Change in process is well-known for bringing out speculation and concern to those that it might effect and internally there had been some slightly negative talk about the impending changes. Key to the success, was ensuring that we recognised the requirement for change and advantages that it would bring to pharmacies and customers alike. We worked closely with Celesio to ensure the tone was upbeat and accessible by all levels of the business, while stylistically driven by the full length process animation to ensure continuity.
Creative: The style of this animation was linked closely to full length process animation, which enabled use to stretch the budget by utilising some of the 2D, 3D and iconographic elements already created. To really set the tone and ensure engagement, we opened the video with old fashioned credits and illustrated change through the decades with fashion, audio visual style/effects and graphics.
The Giggle Group | Lloyd’s Pharmacy
- Creative Direction
- Motion Graphics