4 Reasons Why Promoting Your Brand Needs Video Animation

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Great promotion isn’t just about the quality of content. People are now enticed with colourful visuals partnered with a witty and interesting delivery. Ads often come with stories customers can relate to and underneath all the bravado is the message that your business is trying to relate.

With that said, video animation is one way to give your company a competitive edge. It is projected that video traffic will make up around 80% of the global internet traffic by 2021 and this means that as a business, you have a bigger opportunity to connect to your consumers through this medium. Studies also proved that videos yield higher engagement rates than other content forms. In 2017, video production in advertising has $13.2 billion total estimated value and by 2021, that number will go up to $22 billion. Video production is on the rise and it’s time to pay attention to it!

As video space becomes more crowded and more competitive, how can you make sure that your company stands out from everyone? The answer is simple. It is animation. With animation, you can turn your costumers’ wildest ideas into engaging videos. Videos that will convey their message, bring out their brand and get their audiences’ attention.

How does video animation create opportunities for your business? We have listed the answers below.

Explains Business Ideas Vividly

In any business, you have to explain your product or service in a way that your consumers can easily understand. However, this is not always the case. There are times when explaining can be difficult when the idea, the brand, or the service require a clear narrative. Video animation can help your business turn even the most difficult idea to a medium that is easy for your consumers to understand.

Bring Your Brand to Life

Video animation can make anything possible. If you can visualise it in your mind, then you can bring it to life through the use of animation. This stretches your imagination and gives you the chance to make campaigns and strategies that are one step ahead of your competitors. Aside from that, video animation will give your business a unique voice of its own.

You can choose to incorporate your brand’s colours, logos, websites, or print materials in your video. This will create a content that your audience will find memorable.

Lower Production Costs

Producing a live video can be very challenging. You need a lot of crew, a set of equipment, a variation of actors, a list of venues, and a production calendar. If there’s one shot that you didn’t get quite right, you have to do a re-shoot, and this could add time to your turnaround and cost you a lot more. With video animation, it cuts these hassles and turns it into a more productive content with just a low cost. You do not need to look for crews, equipment, actors, and venue. You just need a handful of people who have creative juices or an animation company which can work systematically with you. This is cheaper and easier than creating a live video.

Contents are Flexible

With video animations, your contents become more flexible. You can easily repurpose and fit them to different mediums and campaigns. You can cut your video and make it a teaser. You can also tailor your videos to fit your target market.

With the number of videos being circulated around the market, it is definitely here to stay, and it just keeps on getting bigger and bigger. As more people choose to watch videos, companies need to get more creative in order to stay in the game. Using video animation can take ideas, strategies, and campaigns to a higher ground. The possibilities are just as endless as your creative ideas.

If you decide to take your video advertisement to the next level by using video animation, Giggle is here to help! Giggle is a Bristol-based creative agency that specialises in creating content that makes you smile. We have over 10 years of experience in video production, animation, and projection mapping for clients all over the world. You can visit our website to get in touch with the team, and have a look at our portfolio.


Know your dimensions: 2D v. 3D

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There are many decisions to take into account when looking to create an animated piece of marketing content. What storyline are looking to follow? How do you want certain information to be presented? One of the biggest decisions you could possibly make is whether to use 2D or 3D animation.

It’s a battle of the dimensions, and we’re here to present their cases.

What’s the difference?

2D animation is known to many as the traditional form of animation. The use of 2D animation actually dates back to the 1800s. This sees an animation storyline presented in a 2-dimensional environment, which essentially means that they can only move up, down, left, or right. TV cartoons are a typical form of 2D animation.

Traditional 2D animation was previously hand drawn and transferred to clear sheets called ‘cels’, these were then layered over one another to create character movement. Many of the classic Disney films that we know and love were created using this method. Nowadays, most 2D animation is created on highly sophisticated computer software.

3D technology began to rise to prominence in the late 1990s, particularly in the film industry but has now got a solid footing in many aspects of graphics, design and production. When it comes to design production, film, or gaming, 3D animation is often preferred as it immerses viewers in a more realistic environment enhancing their overall viewing experience.

This is a completely computerised form of animation, not including stop motion, and allows you to see a full 360-degree rendering as if it were a physical object. After being initially created, these animated objects can be edited to alter positioning, and lighting based on scene requirements.

Production Time/ Cost

In terms of overall cost at the time of production, 2D animation is cheaper as as a rule of thumb it takes less time. 3D animation takes longer. With both styles there is a level of re-use and re-apply, should amends or future films in the same style be required.


With 2D, the only boundary is your imagination, if it can be drawn, it can be done. Quality of content with regard to movement, realism, and overall complexity is unparalleled in 3D, however, with a greater opportunity to experiment with lighting and colour depth. This is the most up to date form of animation technology, which means it is also increasingly in demand.


2D animation works brilliantly for simple and informative projects that are looking to present key information without all the bells and whistles. If you want your project to be completed quickly, and on a budget, then 2D animation is definitely the way to go.

For something a little more dramatic, 3D animation can help you to present immersive content for campaigns that need to engage audiences. Production time is longer, and the cost is higher, but if you have the time and budget, and are looking to wow, 3D animation is the one for you.

Consulting with a knowledgeable and experienced animation and video production company will help you to identify the perfect form of animation for your business and marketing needs, and The Giggle Group are just that. We create exciting and content that will get your business noticed, and most of all, put a smile on your face.

Your guide to the animation process Storyboarding

Your guide to the animation process: Storyboarding

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The animation process is often considered to be highly-technical and complicated. Depending on the project, that may be true, but never fear, Giggle is here.

As a company that specialises in created animated content, we want all of our clients to understand the animation process, which is why we’re going to be offering brief guides on certain stages. This month is all about the storyboard.

What is a storyboard?

A storyboard is a very simple, yet vital, tool that’s used in the planning of a video or animation. After a video concept is created and a script is written, a storyboard is then drawn up to help plan how the video or animation will proceed.

A storyboard is made up of a number of squares with lines below. Each square is then filled with illustrations, and elements of the script are added below to highlight different scenes and camera angles. Creative production teams can then work with the clients to make adjustments to the plan as necessary.

Why is it useful in the animation process?

Visualise the final product
Sometimes it can be difficult to imagine the direction of a video, or animation, with nothing more than a script or concept idea written on a piece of paper. A storyboard allows the production team and client to see exactly what will be shown throughout the piece, which means that everyone will have a better understanding of the overall concept.

Create a production plan
As mentioned earlier, a storyboard consists primarily of blank squares for production teams to draw in. When the storyboard is being drawn up, the production team will begin to plan how they want each scene to look. Camera angles and staging can be decided on at this point, which will save time later in the process when the content is being created.

Make adjustments to the script
Storyboards come with space underneath each frame for the inclusion of notes or sections of the script. At this time, production teams may decide that the original script needs adjustment to suit the changing direction of the video or animation. It’s completely normal for changes to be made throughout the creative process, as new ideas and suggestions come in to play to help create the best piece possible.

Great opportunity for client/production team communication
This is a fantastic opportunity for members of the production team to input ideas on how the video should proceed, to ensure the best idea is presented to the time. The client can be shown the storyboard when it is completed, which means that they continue to be involved in the process every step of the way. The production team will often use this time to take additional suggestions to find out if there is anything the client would like to have changed before production begins.

Decide on the animation style
If you’re opting for an animation, the storyboard process will allow the client and production team to decide on the animation style they want to proceed with. Are they going to follow a character based storyline, or just simply have text and data presented? Do they want traditional animation or motion graphics? Should the piece be in 3D or 2D? These are all things that can be discussed with your animation and production team, however, the storyboard will help you visualise and finalise these decisions. Storyboarding is a good example of the regular contact that’s important in a smooth production process that ensures there are no surprises or crossed wires.

A storyboard is an essential planning tool for a video or animation project. On a shoot it will maximise your time and the talents of your crew. At Giggle our animation storyboards are so detailed that often images from the storyboarding stage make their way seamlessly into the final piece. Storyboards from some of our favourite projects have even been know to printed and framed to decorate our studio walls – we take them seriously!

Giggle is a Bristol-based creative agency the specialises in creating content that makes you smile. We have over 10 years of experience in video production, animation, and projection mapping for clients all over the world. Visit our website to get in touch with the team, and take a look at our portfolio.

Animation vs Live-action Video

Animation vs Live-action Video: Which should you choose for your marketing campaign?

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Creating a video for your company is an important decision. Do you know exactly what you want to present? Is there key information that you need to gather beforehand? And most importantly, do you want your video to be live-action, or animated?

Both video formats come with their own advantages and disadvantages, so here are some vital questions to ask to help you decide which is best to suit your business needs.

What is the aim of the content?

Creative displays of information through animation can be extremely engaging, particularly if you are looking to convey statistics. A lot of complex information can be packed in, because there are limitless ways in which you can display the information on the screen.
A live-action video, on the other hand, gives a more human touch through the use of actors and physical landmarks or scenery. This will help to encourage emotional engagement among audiences, particularly for content that calls for action.
Both routes, if done poorly are counter-productive so you need an agency that is takes on the creative elements whilst remaining faithful to the planned messages and outcomes.
How long will video production take?
The production time of an animated video will vary depending on certain factors. If you’re looking for a detailed piece, this will require additional time to ensure that the colour, movement, and animation style are well suited to your needs. A 2D animation will take less time to complete than a 3D animation, and any voice over will need additional planning and production. On average, a 60-90 second animated video clip could take up to 6 weeks to complete if done well.
A live-action video is often quicker to produce. When a plan and storyline is in place, a live-action video can then be shot, edited and published in a few days. Extra time may be needed for casting and location hunting, however. Live-action can also be limiting, as you must remain within the confines of reality. Animation will let you be as creative as your imagination – and budget – allows.
Will your video need editing?
An animation is a cost and time effective option if you are likely to need editing and adjustments later on. Mistakes can be rectified relatively quickly, and information modified to present continuity in your marketing campaign or strategy. Once characters are made, they are made forever, and re-using the same concept in the future has benefits for the animation studio and the client.
The production time of a live-action video may be quicker, but it is more difficult to make any adjustments further down the line. Glaring errors to content can be costly to re-shoot. A new production team may need to be hired, along with actors and possibly even studio time.
Which is more cost-effective?
To tell the truth, the most cost-effective way is the way that works best for your content. With a budget in mind you can venture down either route. In terms of speed, usually filming will be the best route, and it largely depends “what happens on the day” – of course careful planning removes the risk that the video won’t deliver. Animation is a more considered approach that means whilst slower, every frame can be deliberated and pondered as it is made.
If you need a human touch, perhaps you want to feature the people who make up your business, or show off something visual like a product or a space – film it, and it you have a lot of complex information that would generally sit on a PowerPoint, an animated explainer video will be best.
Whichever you choose, The Giggle Group is here to help. We have producers geared up for both, and of course an in-house animation team. Animation, video production, and projection mapping is exactly what we’ve spent the last 10 years doing. Get in touch with our dedicated team today, to begin your journey to creating content that will make you smile.

Projection Mapping: Bringing Big Ideas to Life

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Imagine seeing a waterfall gush down the side of a tower block, or an alien spaceship attacking the side of a cathedral. This is the exciting world of projection mapping, where computer generated and animated content can be projected and scaled onto large surfaces.

Projection mapping redefines the notion of a screen – it could be an exterior brick wall, the dome of a church or a statue. By feeding specialist software with detailed images of the surface, the content is not only projected onto, but works with the landscape.

Last year I saw a nice example on the side of the Brighton Pavilion. Those who have visited Brighton may know that the pavilion was built as a royal holiday home in 1823 by George IV; but lesser known was the pavilion’s role in World War I as a military hospital. 720 beds were set up inside, and in just over a year, over 2,300 wounded soldiers from the Indian Army were cared for in Brighton’s most famous building.

To celebrate the 100th anniversary of this unusual re-purposing of the pavilion, projection mapping was used to tell the story. Here around 12-13 projectors would have been used, with some hefty speakers to create an encompassing soundscape to transport the audience back to a time of war ships landing on Brighton beach.

Projection Mapping



So how does projection work? Well the trick is to make sure the projection aligns with your building’s features precisely. To do this you need to accurately measure the surface on which the projection will be cast. Architectural measurements are requested and photographs are taken of the site. More intricate buildings also require laser measurements so that every curve and crevice of a structure can be made use of.

With so many possibilities, the animation and the concept itself can be daunting which is why you need a solid production team to rely on.  At Giggle we have heaps of experience and creativity so we can help explore an existing idea or come up with a new one. Anything is possible and we love being pushed into finding out how far we can push an idea.

Projection Mapping

“Good projection mapped animation should be as intricate, colorful and daring as possible.”

Our process is usually:

  • Mood boards,
  • Storyboards,
  • Reccies,
  • Draft animation/ test videos,
  • The animation itself with our in-house team of animators,
  • And a scrupulous rendering and checking phase.

So you’ve got your bespoke animation courtesy of Giggle. Now to run it. You need a server running on a Windows computer or iMac with a powerful graphics card. This is again where we are the experts and can recommend the correct server and put the right team in place to remove the risks of a large projection mapped event.

Once you have your animation you need to turn up on site with plenty of time for setup and rigorous testing. During this period it is important to…

  • Calibrate the projectors,
  • Ensure you have a backup projector, or at least,
  •  Back up bulbs if you aren’t using laser projectors,
  • Back-up drives with the footage to save the risk of corruption,
  •  An animator on hand to make any last minute tweaks,

Usually when launching the projection you will need darkness, To achieve maximum effect it will need to be night if you are projecting outdoors, this is largely down to the projector you choose.

Some projection mapping projects that we’ve worked on in the past include Game of Thrones’ premieres (seasons 4, 5 and 6)

Projection Mapping

Projection Mapping


We were the first company to project onto the side of the tower of London.

And British Airways http://thegigglegroup.co.uk/immersing-ourselves-in-ba/

An immersive dining experience put on by Tom Kerridge.

Projection Mapping

We’d be delighted to work on your projection mapping project. It’s one of our favorite types of job to work on because we can unleash our creativity and show off our expertise! 

Let's talk. contact us.