The animation process is often considered to be highly-technical and complicated. Depending on the project, that may be true, but never fear, Giggle is here.
As a company that specialises in created animated content, we want all of our clients to understand the animation process, which is why we’re going to be offering brief guides on certain stages. This month is all about the storyboard.
What is a storyboard?
A storyboard is a very simple, yet vital, tool that’s used in the planning of a video or animation. After a video concept is created and a script is written, a storyboard is then drawn up to help plan how the video or animation will proceed.
A storyboard is made up of a number of squares with lines below. Each square is then filled with illustrations, and elements of the script are added below to highlight different scenes and camera angles. Creative production teams can then work with the clients to make adjustments to the plan as necessary.
Why is it useful in the animation process?
Visualise the final product
Sometimes it can be difficult to imagine the direction of a video, or animation, with nothing more than a script or concept idea written on a piece of paper. A storyboard allows the production team and client to see exactly what will be shown throughout the piece, which means that everyone will have a better understanding of the overall concept.
Create a production plan
As mentioned earlier, a storyboard consists primarily of blank squares for production teams to draw in. When the storyboard is being drawn up, the production team will begin to plan how they want each scene to look. Camera angles and staging can be decided on at this point, which will save time later in the process when the content is being created.
Make adjustments to the script
Storyboards come with space underneath each frame for the inclusion of notes or sections of the script. At this time, production teams may decide that the original script needs adjustment to suit the changing direction of the video or animation. It’s completely normal for changes to be made throughout the creative process, as new ideas and suggestions come in to play to help create the best piece possible.
Great opportunity for client/production team communication
This is a fantastic opportunity for members of the production team to input ideas on how the video should proceed, to ensure the best idea is presented to the time. The client can be shown the storyboard when it is completed, which means that they continue to be involved in the process every step of the way. The production team will often use this time to take additional suggestions to find out if there is anything the client would like to have changed before production begins.
Decide on the animation style
If you’re opting for an animation, the storyboard process will allow the client and production team to decide on the animation style they want to proceed with. Are they going to follow a character based storyline, or just simply have text and data presented? Do they want traditional animation or motion graphics? Should the piece be in 3D or 2D? These are all things that can be discussed with your animation and production team, however, the storyboard will help you visualise and finalise these decisions. Storyboarding is a good example of the regular contact that’s important in a smooth production process that ensures there are no surprises or crossed wires.
A storyboard is an essential planning tool for a video or animation project. On a shoot it will maximise your time and the talents of your crew. At Giggle our animation storyboards are so detailed that often images from the storyboarding stage make their way seamlessly into the final piece. Storyboards from some of our favourite projects have even been know to printed and framed to decorate our studio walls – we take them seriously!
Giggle is a Bristol-based creative agency the specialises in creating content that makes you smile. We have over 10 years of experience in video production, animation, and projection mapping for clients all over the world. Visit our website to get in touch with the team, and take a look at our portfolio.