Category Archives: The Giggle Group

Projection Mapping: Bringing Big Ideas to Life

Posted by | 3D, Advertising, Animation, Awards, CGI & VFX, Cinema 4D, Dining, Film, Food for thought, Giggle, Live event, Motion Graphics, Movies, Post Production, Projection mapping, Showcase, Showreel, The Giggle Group, the gigglegroup, Trips, Video Production Gloucestershire | No Comments

Imagine seeing a waterfall gush down the side of a tower block, or an alien spaceship attacking the side of a cathedral. This is the exciting world of projection mapping, where computer generated and animated content can be projected and scaled onto large surfaces.

Projection mapping redefines the notion of a screen – it could be an exterior brick wall, the dome of a church or a statue. By feeding specialist software with detailed images of the surface, the content is not only projected onto, but works with the landscape.

Last year I saw a nice example on the side of the Brighton Pavilion. Those who have visited Brighton may know that the pavilion was built as a royal holiday home in 1823 by George IV; but lesser known was the pavilion’s role in World War I as a military hospital. 720 beds were set up inside, and in just over a year, over 2,300 wounded soldiers from the Indian Army were cared for in Brighton’s most famous building.

To celebrate the 100th anniversary of this unusual re-purposing of the pavilion, projection mapping was used to tell the story. Here around 12-13 projectors would have been used, with some hefty speakers to create an encompassing soundscape to transport the audience back to a time of war ships landing on Brighton beach.

Projection Mapping

So how does projection work? Well the trick is to make sure the projection aligns with your building’s features precisely. To do this you need to accurately measure the surface on which the projection will be cast. Architectural measurements are requested and photographs are taken of the site. More intricate buildings also require laser measurements so that every curve and crevice of a structure can be made use of.

With so many possibilities, the animation and the concept itself can be daunting which is why you need a solid production team to rely on.  At Giggle we have heaps of experience and creativity so we can help explore an existing idea or come up with a new one. Anything is possible and we love being pushed into finding out how far we can push an idea.

Projection Mapping

“Good projection mapped animation should be as intricate, colorful and daring as possible.”

Our process is usually:

  • Mood boards,
  • Storyboards,
  • Reccies,
  • Draft animation/ test videos,
  • The animation itself with our in-house team of animators,
  • And a scrupulous rendering and checking phase.

So you’ve got your bespoke animation courtesy of Giggle. Now to run it. You need a server running on a Windows computer or iMac with a powerful graphics card. This is again where we are the experts and can recommend the correct server and put the right team in place to remove the risks of a large projection mapped event.

Once you have your animation you need to turn up on site with plenty of time for setup and rigorous testing. During this period it is important to…

  • Calibrate the projectors,
  • Ensure you have a backup projector, or at least,
  •  Back up bulbs if you aren’t using laser projectors,
  • Back-up drives with the footage to save the risk of corruption,
  •  An animator on hand to make any last minute tweaks,

Usually when launching the projection you will need darkness, To achieve maximum effect it will need to be night if you are projecting outdoors, this is largely down to the projector you choose.

Some projection mapping projects that we’ve worked on in the past include Game of Thrones’ premieres (seasons 4, 5 and 6)

Projection Mapping

Projection Mapping

We were the first company to project onto the side of the tower of London.

And British Airways

An immersive dining experience put on by Tom Kerridge.

Projection Mapping

We’d be delighted to work on your projection mapping project. It’s one of our favorite types of job to work on because we can unleash our creativity and show off our expertise! 


Get it off your chest – under your shirt communication?

Posted by | Advertising, Communications, Experiential event, Giggle, Live event, Sport, The Giggle Group | No Comments

In the early noughties many a football referee demanded “Whats under your shirt?” A memorable time when a striker could emblazon his undershirt with a slogan to communicate his feelings. It could have been a birth, a memorial to the dearly departed or a political statement.

Sadly this ad-hoc messaging is far rarer these days.

The ban of messaged undergarments in 2014 carried the threat of yellow cards and fines to punish players.

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NOWTV offering

Giggle and Sky launch the latest NOW TV package

Posted by | Animation, Communications, Giggle, Live event, Motion Graphics, The Giggle Group | No Comments
NOW TV demo

NOW TV demo area

Colourful Content For Now TV’s Combo Launch

The Giggle team were up early last week.  Scratching our beards, we peered sightlessly into the the Shoreditch gloom. Like a team of polar explorers, we moved slowly towards the light pouring from the Truman Brewery.  Once inside, we blinked in delight at the vision awaiting us.  There wasn’t a minute to waste as we responded quickly to a few minor, last-minute adjustments.  It was June 28th and the day of the long-awaited launch of Now TV’s new box and contract-free broadband offering.

We were once more re-united with one of our favourite clients, the magnificent Sharon Kersley at Sky Events.  For the past 3 months, we had been working on this event and finally, the big day was here.  The process began with the design of  the specially-constructed event space.  In addition, we had created all of the presentation content for the wildly colourful Now TV brand.  After an intense few weeks, it was great to watch the visual presentation unfold before a delighted audience of journalists and bloggers.  As the presentation drew to a close, our work was done.  Reluctantly we tore ourselves away from the technicolored wonderland in search of a craft beer and an over-priced ceviche-burger-Texmex-combo.

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Giggle celebrates the fantastic Amber!

Posted by | Communications, Dining, The Giggle Group, the gigglegroup | No Comments

Some of our lovely Gigglers live in the far flung wilds of the countryside. Jim is in Cheltenham, Claire is in Weston-super-Mare, Steve is in Tewkesbury, Jonathan is miles away in Brighton (yes it is quite a commute).

Our fantastic assistant producer Amber is off on a new adventure so Giggle went out to celebrate. It is often difficult to get us all out at the same time for a good old knees-up (although we had an amazing time last month at Go Ape!) The major event this time was Amber’s leaving do. Amber has been with Giggle for almost 2 years but is moving on to pastures new with a move from Bristol to London for a new shiny job in the big smoke.

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