Category Archives: Sport

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Get it off your chest – under your shirt communication?

Posted by | Advertising, Communications, Experiential event, Giggle, Live event, Sport, The Giggle Group | No Comments

In the early noughties many a football referee demanded “Whats under your shirt?” A memorable time when a striker could emblazon his undershirt with a slogan to communicate his feelings. It could have been a birth, a memorial to the dearly departed or a political statement.

Sadly this ad-hoc messaging is far rarer these days.

The ban of messaged undergarments in 2014 carried the threat of yellow cards and fines to punish players.

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