Category Archives: Motion Graphics

Projection Mapping: Bringing Big Ideas to Life

Posted by | 3D, Advertising, Animation, Awards, CGI & VFX, Cinema 4D, Dining, Film, Food for thought, Giggle, Live event, Motion Graphics, Movies, Post Production, Projection mapping, Showcase, Showreel, The Giggle Group, the gigglegroup, Trips, Video Production Gloucestershire | No Comments

Imagine seeing a waterfall gush down the side of a tower block, or an alien spaceship attacking the side of a cathedral. This is the exciting world of projection mapping, where computer generated and animated content can be projected and scaled onto large surfaces.

Projection mapping redefines the notion of a screen – it could be an exterior brick wall, the dome of a church or a statue. By feeding specialist software with detailed images of the surface, the content is not only projected onto, but works with the landscape.

Last year I saw a nice example on the side of the Brighton Pavilion. Those who have visited Brighton may know that the pavilion was built as a royal holiday home in 1823 by George IV; but lesser known was the pavilion’s role in World War I as a military hospital. 720 beds were set up inside, and in just over a year, over 2,300 wounded soldiers from the Indian Army were cared for in Brighton’s most famous building.

To celebrate the 100th anniversary of this unusual re-purposing of the pavilion, projection mapping was used to tell the story. Here around 12-13 projectors would have been used, with some hefty speakers to create an encompassing soundscape to transport the audience back to a time of war ships landing on Brighton beach.

Projection Mapping

So how does projection work? Well the trick is to make sure the projection aligns with your building’s features precisely. To do this you need to accurately measure the surface on which the projection will be cast. Architectural measurements are requested and photographs are taken of the site. More intricate buildings also require laser measurements so that every curve and crevice of a structure can be made use of.

With so many possibilities, the animation and the concept itself can be daunting which is why you need a solid production team to rely on.  At Giggle we have heaps of experience and creativity so we can help explore an existing idea or come up with a new one. Anything is possible and we love being pushed into finding out how far we can push an idea.

Projection Mapping

“Good projection mapped animation should be as intricate, colorful and daring as possible.”

Our process is usually:

  • Mood boards,
  • Storyboards,
  • Reccies,
  • Draft animation/ test videos,
  • The animation itself with our in-house team of animators,
  • And a scrupulous rendering and checking phase.

So you’ve got your bespoke animation courtesy of Giggle. Now to run it. You need a server running on a Windows computer or iMac with a powerful graphics card. This is again where we are the experts and can recommend the correct server and put the right team in place to remove the risks of a large projection mapped event.

Once you have your animation you need to turn up on site with plenty of time for setup and rigorous testing. During this period it is important to…

  • Calibrate the projectors,
  • Ensure you have a backup projector, or at least,
  •  Back up bulbs if you aren’t using laser projectors,
  • Back-up drives with the footage to save the risk of corruption,
  •  An animator on hand to make any last minute tweaks,

Usually when launching the projection you will need darkness, To achieve maximum effect it will need to be night if you are projecting outdoors, this is largely down to the projector you choose.

Some projection mapping projects that we’ve worked on in the past include Game of Thrones’ premieres (seasons 4, 5 and 6)

Projection Mapping

Projection Mapping

We were the first company to project onto the side of the tower of London.

And British Airways

An immersive dining experience put on by Tom Kerridge.

Projection Mapping

We’d be delighted to work on your projection mapping project. It’s one of our favorite types of job to work on because we can unleash our creativity and show off our expertise! 

Bringing Britain Closer

The immersive world of British Airways

Posted by | Experiential event, Giggle, Live Action, Live event, Motion Graphics, Projection, Projection mapping | No Comments

Setting the immersive scene

Cast your minds back to a better time. Brexit was but a glint in the eye of Boris and David; Donald Trump certainly wasn’t the Republican candidate. We were embarking on our latest exciting project. British Airways and Chase Bank had teamed up with Michelin-starred chef Tom Kerridge to create a British menu to “Bring Britain Closer” to the USA. We were charged with creating an immersive dining experience to bring the sights and sounds of the areas of Britain that each course was from.

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Game of Thrones withdrawal symptoms?

Posted by | Animation, Communications, Engagement, Experiential event, Giggle, Live event, Motion Graphics, Projection, Projection mapping | No Comments

Game of Thrones 3 seasons of events from Giggle on Vimeo.

Like us, are you distraught at having to wait a whole year for the next season of Game of Thrones? We thought so.  Consequently, we decided to showcase a little added extra from our work over the last 3 years with Sky.
Game of Thrones Season 4 – UK Premiere

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NOWTV offering

Giggle and Sky launch the latest NOW TV package

Posted by | Animation, Communications, Giggle, Live event, Motion Graphics, The Giggle Group | No Comments
NOW TV demo

NOW TV demo area

Colourful Content For Now TV’s Combo Launch

The Giggle team were up early last week.  Scratching our beards, we peered sightlessly into the the Shoreditch gloom. Like a team of polar explorers, we moved slowly towards the light pouring from the Truman Brewery.  Once inside, we blinked in delight at the vision awaiting us.  There wasn’t a minute to waste as we responded quickly to a few minor, last-minute adjustments.  It was June 28th and the day of the long-awaited launch of Now TV’s new box and contract-free broadband offering.

We were once more re-united with one of our favourite clients, the magnificent Sharon Kersley at Sky Events.  For the past 3 months, we had been working on this event and finally, the big day was here.  The process began with the design of  the specially-constructed event space.  In addition, we had created all of the presentation content for the wildly colourful Now TV brand.  After an intense few weeks, it was great to watch the visual presentation unfold before a delighted audience of journalists and bloggers.  As the presentation drew to a close, our work was done.  Reluctantly we tore ourselves away from the technicolored wonderland in search of a craft beer and an over-priced ceviche-burger-Texmex-combo.

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