Category Archives: Live event

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Get it off your chest – under your shirt communication?

Posted by | Advertising, Communications, Experiential event, Giggle, Live event, Sport, The Giggle Group | No Comments

In the early noughties many a football referee demanded “Whats under your shirt?” A memorable time when a striker could emblazon his undershirt with a slogan to communicate his feelings. It could have been a birth, a memorial to the dearly departed or a political statement.

Sadly this ad-hoc messaging is far rarer these days.

The ban of messaged undergarments in 2014 carried the threat of yellow cards and fines to punish players.

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Bringing Britain Closer

The immersive world of British Airways

Posted by | Experiential event, Giggle, Live Action, Live event, Motion Graphics, Projection, Projection mapping | No Comments

Setting the immersive scene

Cast your minds back to a better time. Brexit was but a glint in the eye of Boris and David; Donald Trump certainly wasn’t the Republican candidate. We were embarking on our latest exciting project. British Airways and Chase Bank had teamed up with Michelin-starred chef Tom Kerridge to create a British menu to “Bring Britain Closer” to the USA. We were charged with creating an immersive dining experience to bring the sights and sounds of the areas of Britain that each course was from.

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Game of Thrones withdrawal symptoms?

Posted by | Animation, Communications, Engagement, Experiential event, Giggle, Live event, Motion Graphics, Projection, Projection mapping | No Comments

Game of Thrones 3 seasons of events from Giggle on Vimeo.

Like us, are you distraught at having to wait a whole year for the next season of Game of Thrones? We thought so.  Consequently, we decided to showcase a little added extra from our work over the last 3 years with Sky.
Game of Thrones Season 4 – UK Premiere

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NOWTV offering

Giggle and Sky launch the latest NOW TV package

Posted by | Animation, Communications, Giggle, Live event, Motion Graphics, The Giggle Group | No Comments
NOW TV demo

NOW TV demo area

Colourful Content For Now TV’s Combo Launch

The Giggle team were up early last week.  Scratching our beards, we peered sightlessly into the the Shoreditch gloom. Like a team of polar explorers, we moved slowly towards the light pouring from the Truman Brewery.  Once inside, we blinked in delight at the vision awaiting us.  There wasn’t a minute to waste as we responded quickly to a few minor, last-minute adjustments.  It was June 28th and the day of the long-awaited launch of Now TV’s new box and contract-free broadband offering.

We were once more re-united with one of our favourite clients, the magnificent Sharon Kersley at Sky Events.  For the past 3 months, we had been working on this event and finally, the big day was here.  The process began with the design of  the specially-constructed event space.  In addition, we had created all of the presentation content for the wildly colourful Now TV brand.  After an intense few weeks, it was great to watch the visual presentation unfold before a delighted audience of journalists and bloggers.  As the presentation drew to a close, our work was done.  Reluctantly we tore ourselves away from the technicolored wonderland in search of a craft beer and an over-priced ceviche-burger-Texmex-combo.

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Old Spice

Weird and wonderful live gaming campaign set to lead Old Spice to ad triumph (again)

Posted by | Campaign, Engagement, Gaming, Humour, Live event, The Giggle Group | No Comments

Because we’re human beings with an at least average sense of humour, Old Spice are responsible for some of our favourite and most memorable ads. They’re about to go a step further on Thursday by leaving a man (Nature Man, to be precise) in some woods for 3 days and inviting Twitch (a live social video gaming platform) users to control him by sending in commands and teaming up to get him to complete challenges.

Click on the image above to watch the trailer. Although there is sadly no hint of Terry Crews anywhere we are still awaiting the outcome of this bizarre campaign with high expectations.

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