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For this animation we worked with Hampshire based Marketing Communications and PR company Harvest. We’ve partnered with Harvest on a number of interesting projects since last Summer and have more in development, so watch this space. This animation was created for Evolvi’s stand at Travel Technology Europe earlier this year. We worked from their existing [...]
Continue Reading...From 1st March online marketing has come under the remit of the Advertising Standards Authority (ASA). Having spent 10 years working in advertising for broadcast I am used to working within regulations. Working within the BCAP codes, arranging training sessions for creatives about the guidelines and attending ASA policy seminars. I spent a lot of [...]
Continue Reading...The events in Japan over the last few days have made for shocking viewing, the sheer scale of the tragedy and volume of lives lost is almost impossible to comprehend. It’s one of those cataclysmic natural disasters that makes the whole world sit up and take notice and social media has allowed people quicker access [...]
Continue Reading...Here’s a recent animation we did on behalf of Harvest PR on behalf of their client Evolvi. As seen at the recent Travel Technology Europe Show. http://www.youtube.com/watch?v=7lAWo8_uvLE
Continue Reading...At the Albert Hall this week I was privileged to witness Cirque Soleil’s amazing touring production of Totem Hall. http://www.cirquedusoleil.com/en/shows/totem/default.aspx It is a masterful combination of the very best circus performers in the world, incredible set design and more AV tech than the latest Kylie concert and I’ve chosen that analogy carefully because make no [...]
Continue Reading...This case study for Microsoft Office makes interesting viewing, another reminder of the importance of video content to drive web traffic and engagement. Yes Getty has an agenda to meet as they now sell footage alongside their images, but the fact they’ve made that move speaks volumes in itself.
Continue Reading...For very different reasons Flash Gordon and the Shawshank Redemption are two of my favourite films. And they have both been the influence, at least in part, for two very high profile recent TV campaigns. Now although I love both films I’ve also worked in advertising for 11 years so I don’t usually have too [...]
Continue Reading...So it looks like the Android operating system has overtaken the iPhone in the US and quicker than expected. My more techy anti Apple friends are rubbing their hands with mobile glee mainly due to this article. But aren’t they really comparing apples to oranges? Android is available on numerous handsets on multiple carriers so [...]
Continue Reading...I saw this article today on The Telegraph’s website (thanks to @tweetminster on Twitter) and it makes interesting reading. It certainly bears out the fact that video is becoming the key currency online. But this latest move by BT Broadband has unsurprisingly divided opinion. Better quality video and no interruptions on mobile devices is good [...]
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